​Nook and Bloom as a brand is more than a gardening supply store; It is a friendly environment that encourages the education of inner-city residents to begin their own gardening journey within the dense chaos of the city. ​ 

 

The creative direction of this personal project revolves around a series of quirky flower characters, who are featured on packaging labels and retail displays. They are rambunctious yet nurturing, providing guidance and humor.